A successful marketing campaign is powered by a well-crafted, carefully considered strategy. Radio is one of the most effective and accessible mediums for your marketing efforts. By choosing to sponsor WUWM, you benefit from a loyal, engaged audience that listens to sponsorship messages and values sponsors as supporters of their favorite radio station.

More consumers are prioritizing brands with a purpose. They are more socially-conscious when making purchasing decisions and expect brands to contribute to the community, not just focus on profit. When supporting purpose-driven companies, consumers feel like they're personally contributing to making a difference. 

The WUWM audience are performing arts enthusiasts. Audience insights show that they are interested in cultural events, establishing a solid relationship between performing arts and WUWM sponsorship. Aligning with WUWM can help you reach an engaged audience of performing arts patrons more likely to attend your performance or event.

Marketers are always seeking new ways to deliver their message to consumers. In this omni-channel world, successful brands engage with customers wherever they are, on their preferred devices. Radio, specifically public media, is highly effective at connecting with influential consumers, no matter their preferred platform.