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Purpose-driven Audience

Untitled by Amy Anderson

WUWM Audience Snapshot

Milwaukee’s NPR is where the intellectually curious dig into ideas and inspiration to inform their decisions.

Each week, more than 110,000 different people listen to WUWM.

 

Sources: Nielsen Audio PPM, Milwaukee-Racine Metro, Jun 2020-May2021, P6+ M-Su 6A-MID, A18+

Educated
222% more likely to have a post‑graduate degree

Influential
82% more likely to have a professional career

Affluent
39% more likely to earn a household income of $100K

Cultural
203% more likely to contribute to an arts or cultural organization

Community-minded
133% more likely to donate to social causes

Source: Nielsen, Milwaukee-Racine Metro, Scarborough R1 2021 Jan2020-Jan2021, A18+

Learn More 

Thought and opinion leaders rely on WUWM to deliver fact‑based journalism. Download a copy of the WUWM Media Kit to learn more about our influential audience.

DOWNLOAD THE MEDIA KIT

Supporting the Question by Dale Russell-1