Become a Sponsor

Purpose-driven Audience

Untitled by Amy Anderson

WUWM Audience Snapshot

Milwaukee’s NPR is where the intellectually curious dig into ideas and inspiration to inform their decisions.

Each week, more than 130,600 different people listen to WUWM.

 

Sources: Nielsen Audio, Milwaukee-Racine, Feb 2020, P6+ M-Su 6A-MID; Internally sourced, Jan-Mar 2020

Educated
60% more likely to hold a college degree or higher

Influential
58% work in management, business, finance, professional services or sales

Affluent
60% have household incomes of $75k or more

Cultural
29% contribute regularly to arts /cultural organizations

Community-Minded
87% always vote in presidential elections

Source: Nielsen, Milwaukee-Racine, Scarborough R1 2019 Jan18-Jan19, A18+

Learn More 

Thought and opinion leaders rely on WUWM to deliver fact‑based journalism. Download a copy of the WUWM Media Kit to learn more about our influential audience.

DOWNLOAD THE MEDIA KIT

Supporting the Question by Dale Russell-1