Purpose-driven Audience

WUWM Audience Snapshot
Milwaukee’s NPR is where the intellectually curious dig into ideas and inspiration to inform their decisions.
Each week, more than 110,000 different people listen to WUWM.
Sources: Nielsen Audio PPM, Milwaukee-Racine Metro, Jun 2020-May2021, P6+ M-Su 6A-MID, A18+
Educated
222% more likely to have a post‑graduate degree
Influential
82% more likely to have a professional career
Affluent
39% more likely to earn a household income of $100K
Cultural
203% more likely to contribute to an arts or cultural organization
Community-Minded
133% more likely to donate to social causes
Source: Nielsen, Milwaukee-Racine Metro, Scarborough R1 2021 Jan2020-Jan2021, A18+