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Purpose-driven Audience

Milwaukee's Historic Third Ward

WUWM Audience Snapshot

WUWM is for anybody and everybody. Communities throughout southeastern Wisconsin enjoy our freely accessible content. What unites such a broad audience? Learning. Equality. Authenticity. These are some of the values that our listeners share in great propensity and that guide their consumer choices.

WUWM attracts a total monthly audience across its multimedia platforms of more than 274,000.

 

Sources: Radio and streaming - Nielsen Audio PPM, Milwaukee-Racine Metro, March 2023-February 2024, M-Su 6a-12a, P18+; Digital metrics - March 2023-March 2024 for streaming sessions - Streamguys; website - Google Analytics; app - Public Media Apps; January-April 2024 for newsletter - Active Campaign

Educated
111% more likely to have a post‑graduate degree

Influential
249% more likely to be influential  based on public engagement and advocacy for causes

Affluent
73% more likely to earn a household income of $250K

Cultural
173% more likely to contribute to an arts or cultural organization

Community-Minded
39% more likely to donate to social causes

Sources: Nielsen, Milwaukee-Racine Metro, Scarborough R1 2024 January-December 2023, P18+, except for Influentials — MRI-Simmons Doublebase 2023, among custom NPR News audience, Base: Total U.S. Adults, MRI defines an Influential as one who participates in three or more public activities that demonstrate uncommon engagement with their community

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Thought and opinion leaders rely on WUWM to deliver fact‑based journalism. Download a copy of the WUWM Media Kit to learn more about our influential audience.

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Supporting the Question by Dale Russell

Photo Credits: Milwaukee Public Market by Thomas Hawk, Untitled by Amy Anderson, Supporting the Question by Dale Russell, Art in Bloom at MAM by quirkyjazz — via Flickr