WUWM Audience Snapshot
Milwaukee’s NPR is where the intellectually curious dig into ideas and inspiration to inform their decisions.
Each week, more than 130,600 different people listen to WUWM.
Sources: Nielsen Audio, Milwaukee-Racine, Feb 2020, P6+ M-Su 6A-MID; Internally sourced, Jan-Mar 2020
60% more likely to hold a college degree or higher
58% work in management, business, finance, professional services or sales
60% have household incomes of $75k or more
29% contribute regularly to arts /cultural organizations
87% always vote in presidential elections
Source: Nielsen, Milwaukee-Racine, Scarborough R1 2019 Jan18-Jan19, A18+