WUWM Audience Snapshot
Milwaukee’s NPR is where the intellectually curious dig into ideas and inspiration to inform their decisions.
Each week, more than 110,000 different people listen to WUWM.
Sources: Nielsen Audio PPM, Milwaukee-Racine Metro, Jun 2020-May2021, P6+ M-Su 6A-MID, A18+
222% more likely to have a post‑graduate degree
82% more likely to have a professional career
39% more likely to earn a household income of $100K
203% more likely to contribute to an arts or cultural organization
133% more likely to donate to social causes
Source: Nielsen, Milwaukee-Racine Metro, Scarborough R1 2021 Jan2020-Jan2021, A18+