Connect With the People Who Shape Southeastern Wisconsin
WUWM 89.7 — Milwaukee’s NPR®
The region’s source for NPR news and regionally relevant reporting gives southeastern Wisconsin’s influencers trusted macro and micro context for their decisions.
Partner with us to be a brand preferred and shared with others.
Modern Audio With Timeless Appeal
A forum for the breadth of topics that reflects the rhythms of the region, WUWM and its educational mission anchor the passionate bond our community shares with us.
WUWM accompanies news and culture seekers throughout the day at their convenience with a click, voice command, download or dial turn.
Sponsors Get Results
84%
of listeners take action in response to a public radio sponsorship message
72%
of listeners hold a more positive opinion of a company that supports public radio
68%
of listeners prefer to purchase products and services from public radio sponsors
Source: Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2023
WUWM Inspires People Who Influence Personal and Professional Networks
An influential audience actively connecting with content to inform their decisions
Educated
They prioritize education and lifelong learning
Influential
They drive trends among corporate and social networks
Affluent
With discretionary income, they have immense purchasing power
Cultural
Passionate about the arts, they flock to cultural events
Community-Minded
They lead and participate in community initiatives
How Sponsorship Works
- We create engaging and unique messaging based on your needs
- Our highly engaged audience receives your messages in a clutter-free environment
- Our audiences take action to support your brand