Become a Sponsor

Connect With the People Who Shape Southeastern Wisconsin

WUWM 89.7 — Milwaukee’s NPR®

Milwaukee skyline at night with river and bridge in foreground

The region’s source for NPR news and regionally relevant reporting gives southeastern Wisconsin’s influencers trusted macro and micro context for their decisions.

Partner with us to be a brand preferred and shared with others. 

Modern Audio With Timeless Appeal

A forum for the breadth of topics that reflects the rhythms of the region, WUWM and its educational mission anchor the passionate bond our community shares with us.

WUWM accompanies news and culture seekers throughout the day at their convenience with a click, voice command, download or dial turn.

Milwaukee's Historic Third Ward

Sponsors Get Results

86%

of listeners take action in response to a public radio sponsorship message

74%

of listeners hold a more positive opinion of a company that supports public radio

73%

of listeners prefer to purchase products and services from public radio sponsors

Source: Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2024

Downtown Milawaukee

WUWM Inspires People Who Influence Personal and Professional Networks

An influential audience actively connecting with content to inform their decisions

Educated
They prioritize education and lifelong learning

Influential
They drive trends among corporate and social networks

Affluent
With discretionary income, they have immense purchasing power

Cultural
Passionate about the arts, they flock to cultural events

Community-minded
They lead and participate in community initiatives

How Sponsorship Works

  1. We create engaging and unique messaging based on your needs
  2. Our highly engaged audience receives your messages in a clutter-free environment
  3. Our audiences take action to support your brand
Veterans Park in Milwaukee

Photo Credits: Christmas in Milwaukee by Thomas Hawk, Brewtown downtown by olsonj, Untitled by Amy Anderson, Milwaukee by Anthony Doudt, Veteran's Park by Sarah Castillo, Art in Bloom at MAM by quirkyjazz — via Flickr