Become a Sponsor

Connect With the People Who Shape Southeastern Wisconsin

WUWM 89.7 — Milwaukee’s NPR®

Downtown Milwaukee skyline and advertising on NPR with WUWM

The region’s source for NPR news and regionally relevant reporting gives southeastern Wisconsin’s influencers trusted macro and micro context for their decisions.

Partner with us to be a brand preferred and shared with others. 

Modern Audio With Timeless Appeal

A forum for the breadth of topics that reflects the rhythms of the region, WUWM and its educational mission anchor the passionate bond our community shares with us.

WUWM accompanies news and culture seekers throughout the day at their convenience with a click, voice command, download or dial turn.

Sponsor WUWM to support Milwaukee's NPR

Sponsors Get Results


of listeners take action in response to a public radio sponsorship message


of listeners hold a more positive opinion of a company that supports public radio


of listeners prefer to purchase products and services from public radio sponsors

Source: Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2023

Advertising on WUWM to Reach Milwaukee Listeners

WUWM Inspires People Who Influence Personal and Professional Networks

An influential audience actively connecting with content to inform their decisions

They prioritize education and lifelong learning

They drive trends among corporate and social networks

With discretionary income, they have immense purchasing power

Passionate about the arts, they flock to cultural events

They lead and participate in community initiatives

How Sponsorship Works

  1. We create engaging and unique messaging based on your needs
  2. Our highly engaged audience receives your messages in a clutter-free environment
  3. Our audiences take action to support your brand
How sponsorship works with WUWM