eBook: How to Build an ROI-Driven Sponsorship Campaign on WUWM
A successful marketing campaign is powered by a well-crafted, carefully considered strategy. Radio is one of the most effective and accessible mediums for your marketing efforts. By choosing to sponsor WUWM, you benefit from a loyal, engaged audience that listens to sponsorship messages and values sponsors as supporters of their favorite radio station.
WUWM's audiences is more affluent, educated, well-traveled, and active in the community. They actively seek out and value educational opportunities, and are more likely to work in top management.
Sponsor messages inform and educate them, and are appreciated for their tone and tenor, often resulting result in higher engagement. The audience holds sponsors in high esteem -- 73% of public radio listeners have a more positive opinion of a company when they find out it supports public radio (Kantar, NPR State of Sponsorship Survey, April 2021).
Public Radio Measurement
Demonstrating the success of your marketing is critical. Market Enginuity Audience Analytics can help measure the results of your WUWM campaign with data-driven results. Our attribution tool allows you to optimize your campaign while proving the return on your public radio ad spend. You'll see metrics like the increase in traffic to your website after your WUWM sponsor message is aired, proving the ROI of your public radio campaign.
Proving Marketing ROI
Proving the ROI of your WUWM campaign shows how it furthers your business goals, such as increasing reach, generating leads, driving brand awareness, or differentiating your brand. In addition you benefit from the public radio halo effect, positive perception of your business as a responsible corporate citizen and leader in the community for sponsoring WUWM. An Edison Research study of NPR listeners shows compelling proof of the efficacy of public media campaigns, including:
40% have recommended a company, service, or product from NPR advertisements, compared to 27% on commercial radio.
46% have given a new product, service, or company consideration after hearing a public radio sponsor message.
WUWM connects with a highly educated, affluent, and influential audience of loyal listeners. That loyalty extends to our sponsors, resulting in greater ROI. Download our ebook for more information on how to create a high ROI public media campaign that achieves your marketing goals.